Facebook and Summer Jobs

From the most recent NASWA Bulletin:

On June 5h, 2012, NASWA authored a post on the Social Jobs Partnership Facebook page to promote Summer.jobs. While each partner posting has gained traction on the Social Jobs Facebook page, the posting gained a large amount of "likes" and "shares", even prompting individuals to apply for job openings on Summer.jobs.

When the Social Jobs Partnership began, the goal was to combine social media and recruiting to help job seekers.  With advice and further outlets for employment opportunities. The partnership among Facebook, the U.S. Department of Labor, the National Association of Colleges and Employers (NACE), DirectEmployers Association, and the National Association of State Workforce Agencies (NASWA) has further cultivated this goal and provided job seekers a unique view of how employers view a potential hire as well as advice and statistics pertinent to their job search.

The posting on Facebook, Summer.jobs received a significant amount of interaction – which in turn translated into a spike by referring traffic to Summer.jobs. Overall, NASWA learned that Summer.jobs received a total of 600 visits from Facebook and of those, 119 of them came from a mobile device accessing Facebook. This traffic underscores how a relatively simple post on Facebook can generate impressive statistics on jobseekers when used correctly.